popco
Open workbench
Brand file 2.0 · new

One URL,
a whole marketing team.

Paste your website. Your AI CMO reads the brand on the spot and hands you a plan you can take into a meeting in thirty minutes — not a paragraph of copy.

No credit cardFirst plan is free
foldr.coffee · reading brandlive
Crawling 24 pages and 3 PDFs
crawling 24 pages
Business understood: specialty drip coffee for commuters
business understood
Found 6 product lines, priced 18–28 CNY
catalog · 6 series
Locked 5 rival brands and their content gaps
5 competitors found
No social accounts found — paste a TikTok or Instagram handle?
needs your input
Brand
Foldr Coffee
What it does
Specialty drip coffee for commuters
Category
Food & beverage / DTC
Tone of voice
Restrained, everyday, a little self-deprecating
0%
The team

Nine specialists work behind them.

Competitors, audiences, positioning, video, ads and reviews each have their own specialist, all working from one brand file — so the story never contradicts itself.You do not have to remember who they are — say what you need and the CMO assigns it.

01

Competitive analyst

Competitive intel

Five rival brands, ninety days of content and pricing.

02

Audience researcher

Audience insight

Clusters review copy into audiences you can target.

03

Brand strategist

Positioning

One positioning line with three proof points.

04

Influencer marketing

Influencer ops

Shortlists, quotes, briefs and automated outreach.

05

Video director

Video

Storyboard and voiceover, rendered end to end.

06

Channels & distribution

Channel

Budget, schedule and account matrix.

07

Paid ads

Paid growth

Plans and bids for Google Ads and Ocean Engine.

08

Retention

Retention

Win-back and repeat-purchase plays.

09

Analytics

Analytics

North-star metrics and a weekly dashboard.

01

Paste a URL

We crawl your site, docs and social, then build a brand file on the spot — business, selling points, tone, competitors.

02

Pick a few agents

Choose who goes to work from nine specialists. They share one brand file, so their stories never contradict.

03

Take the deliverables

Plan outline, content scripts, budget sheet, twelve-week schedule — export to slides or sync to your docs.

Before you leave today,
have your first plan.

Open a full plan for free — competitors, audiences, channel budget and a twelve-week schedule.

popco · One URL, a whole marketing team