Competitive analysis
Competitive analysisLines you up against your rivals point by point — ahead, behind, even, different — and finds the openings nobody holds.
popco officialOn your team
Each skill is one concrete capability in the workbench, all working from the same brand file. "Connect to use" needs a partner account; "Preview" runs on demo data for now.
Lines you up against your rivals point by point — ahead, behind, even, different — and finds the openings nobody holds.
Splits your brand file into audiences you can target, with motivation hypotheses and channels.
Performance, indexing and site-wide titles, plus AI-search visibility from the questions buyers ask AI. Re-audited weekly for brands you are watching.
Turns what the audit flagged into things you can ship: an FAQ, rewritten titles and descriptions, llms.txt, structured data.
Script → key frames → shot clips; you only confirm the script. Renders once Popcraft is connected, using your Popcraft credits.
Puts TikTok / Instagram / X / Facebook posts on your PopKit calendar; you confirm in PopKit before anything goes out.
Writes win-back plays and copy for first purchase, lapsed and abandoned-cart moments. Drafts only — nothing is sent automatically.
Defines the fields and north-star metrics for your weekly review; real numbers flow in once GA4 and Search Console are connected.
Shortlist, brief, outreach and negotiation work end to end, but on demo data — no creator platform is connected yet.
Drafts a media plan from your budget and goals and never places orders; runs on demo data until an ad account is connected.