How we think about marketing, and the trade-offs behind the product. Every two weeks, no jargon.
Key frames and rendering can both be automatic. The only place a human is needed is judging whether the story holds up. We split the pipeline into three steps and stop at the first one.
Read it →How one file becomes the single source of truth for every output.
How one 45-second clip fills TikTok, Instagram, X and Facebook.
Why bidding should not be a manual chore every morning.
Three assumptions we dropped in year two of AI marketing.